Shahin Mirshekari
Manager, Commercial Analytics
Insight-driven analytics professional with 6+ years of experience driving marketing performance through rigorous data analysis, forecasting, and experimentation. Adept at turning complex data into clear, actionable insights for marketing and sales teams. Skilled in SQL, Python, and visualization tools, with a strong record of automating workflows, aligning cross-functional goals, and delivering impact through marketing measurement and modeling.
Experience
Manager, Commercial Analytics — Commercial Operations
October 2026 – Present · Remote
I partner with commercial leadership and cross-functional teams to advance sales-force effectiveness, territory strategy, customer segmentation and targeting, performance measurement, and go-to-market decision-making.
Data & Insights Analyst — Asentech — Asentech LLC, Somerville, NJ
July 2023 – October 2026
- Lead the Advanced Analytics workstream, managing a team of analysts delivering tailored dashboards for pharmaceutical and healthcare leadership
- Collaborated with the technical team to design a GenAI-powered chat assistant on top of the customer database, improving data accessibility
- Built and maintain interactive dashboards in Power BI, Looker Studio, and Tableau for stakeholders across the business
- Analyze marketing, sales, EMR/EHR, and third-party claims data with statistical methods, contributing to strategic decisions with 90%+ accuracy
- Partnered with data engineers to automate end-to-end ETL pipelines in SQL and Python, cutting report-generation time by 70%
Communications Consultant & Digital Marketing Specialist (Part-time) — University of Pittsburgh, Swanson School of Engineering
Feb 2022 – Jan 2024
- Designed a database tracking alumni career outcomes so the Career Development Center could measure its own performance
- Designed an interactive customer journey map used by 1,000+ students, drawing 5,000 page views a week and lifting engagement 150%
Digital Marketing Analyst Intern — PPG, Pittsburgh, PA
May 2022 – Aug 2022
- Ran data-driven Google Ads strategies that lifted Quality Scores by 15% through bid modification
- Conducted A/B testing and modeled campaign effectiveness across sales touchpoints to inform regional strategy
- Built Google Looker Studio dashboards giving product managers unified KPI visibility
Digital Marketing & Branding Manager — Oro Gold Gallery, Tehran, Iran
Dec 2019 – Jun 2021
- Directed integrated marketing campaigns and A/B testing, leading a team of 8 to a 500% increase in sales within 12 months
- Owned digital transformation, social media rollout, influencer partnerships, brand identity, and campaign analytics
- Introduced data governance with custom dashboards and a 500-point process manual, lifting team efficiency by 25%
Digital Marketing Manager — Shadzi App, Tehran, Iran
Feb 2019 – Dec 2019
- Grew brand awareness from 0 to 6,000 followers through market research and targeted content strategy
- Added 2,000 new followers in two months, entirely organic with zero paid budget
Education
Master of Science in Marketing Science & Business Analytics (STEM) — Katz Graduate School of Business, University of Pittsburgh
Aug 2021 – Dec 2022
Post-Graduation Degree in Graphic Design — INVERSE School of Digital Art, Tehran, Iran
Dec 2019 – Jun 2021
A systems engineer's foundation — Azad University of Tehran North Branch, Tehran, Iran
Oct 2010 – Jan 2018
- Bachelor of Science in Industrial Engineering — System Analysis (Oct 2010 – Jan 2015)
- Master of Science in Industrial Engineering — System Optimization (Oct 2015 – Jan 2018)
Skills
Analytics & Technology
SQL, Power BI, DAX, Power Query, Data Modeling, Microsoft Fabric, Databricks, CRM & Claims Analytics, Dashboard Development, KPI Architecture, Data Quality, Omnichannel Attribution, Statistical Analysis, Python, R, Tableau, Looker Studio, GenAI Prompt Engineering
Marketing & Growth
Customer Journeys, Audience Segmentation, Funnel Analysis, Digital Engagement, Campaign Measurement, Marketing Performance, Behavioral Insights, Commercial Strategy, A/B Testing, Google Ads, Google Analytics (GA4)
Design & Storytelling
Information Design, Data Visualization, Dashboard UX, Visual Hierarchy, Presentation Design, Brand Thinking, Narrative Development, Simplifying Complexity
Leadership & Execution
Project Ownership, Stakeholder Management, Cross-Functional Collaboration, Community Building, Event Strategy, Product Thinking, Problem Framing, Executive Communication
Also familiar with: Excel, Predictive Modeling, Data Governance, ETL, SPSS, Adobe Analytics, Google Tag Manager, Meta Ads, SEO Fundamentals
Certifications & Awards
- Google Data Analytics
- Microsoft Certified: Data Analyst Associate
- Udemy Digital Marketing Masterclass
- Certificate in Graphic Design (2-Year Program, equivalent to an Associate Degree in Design)
- Up & Coming Marketers to Watch — American Marketing Association (AMA Pittsburgh), Marquee Award, May 2024